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Safwan Ahmed February 2016

What is the difference between organic and non-organic App installs?

I've read on different analytics website but couldn't understand the difference. Companies charge for non-organic installs so I'm worried about that before using those.


Tapani February 2016

An organic install is when the user finds the app interesting or useful and downloads or buys it. A non-organic install is when the company rewards the user for installing the app.

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Asked in February 2016
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