Safwan Ahmed February 2016

What is the difference between organic and non-organic App installs?

I've read on different analytics website but couldn't understand the difference. Companies charge for non-organic installs so I'm worried about that before using those.

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Tapani February 2016

An organic install is when the user finds the app interesting or useful and downloads or buys it. A non-organic install is when the company rewards the user for installing the app.

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Asked in February 2016
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